Markup vs. Margin: What’s the Difference?
Learn why a 25% markup produces only a 20% margin, how to convert between them, and which percentage belongs in your pricing decisions.
Read the guidePlain-English explanations, formulas, and examples for contractors and service businesses that want to price with confidence.
Not sure where to begin? See how the calculators and guides fit together from job cost to completed-job profit.
Learn why a 25% markup produces only a 20% margin, how to convert between them, and which percentage belongs in your pricing decisions.
Read the guideBuild an hourly rate that covers wage, employer burden, nonbillable time, overhead, and profit instead of guessing from a competitor’s price.
Read the guideUnderstand the true cost of employee labor and how burden affects job costing, pricing, and profitability.
Read the guideIdentify overhead accurately and spread it across realistic billable hours, crew days, or jobs without charging for the same expense twice.
Read the guideTrack actual labor, materials, subcontractors, equipment, and other costs, then compare the result with the estimate and job revenue.
Read the job costing guideApply labor burden, overhead, markup, margin, and actual-job review to HVAC service calls, repairs, maintenance, and replacement work.
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