Pricing fundamentals

Markup & Margin
Calculator

Find the price that delivers your target profit, or check the markup and margin hidden inside a price you already use.

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Enter your numbersBuild the calculation
What the job, service, or product costs you before profit.
What do you know? Choose the number you want to start with.
The percentage or price used to calculate your result.
Markup vs. margin

Same profit. Two different percentages.

Markup measures profit against your cost. Margin measures profit against your selling price. A 25% markup does not produce a 25% margin.

Cost$100
25% markup$25
Selling price$125

That $25 profit is 25% of cost, but only 20% of the $125 selling price.